ITQ Social Media Qualification

Rated 5.00 out of 5 based on 17 customer ratings
(17 customer reviews)

$1,063.00 + VAT (if EU/UK)

Become a qualified professional with our accredited Social Media qualification.  This City & Guilds Level 3 distance learning Social Media qualification is ideal for people seeking a career in Social Media, or those wanting to take their knowledge of Social Media marketing to the next level. A practical, structured, fully supported distance learning course to ensure you really understand how to use a range of social media channels as well as why.

Read how our ITQ Social Media Qualification helped Joanna start her own business.

Download and complete enrolment form to start the course and choose to:




Course Details

When you have completed the City & Guilds accredited, distance learning qualification, the ITQ Social Media, you will have a practical knowledge of the major Social Media networks including Twitter, LinkedIn, Facebook, Instagram, Pinterest and Google+.  You will also have a practical working knowledge of SEO (search engine optimisation), creating videos for business, social bookmarking, blogging, Google Analytics and building a WordPress website. You will be able to create a strategy and social media policy for your use of social media and choose the correct channels to carry this out efficiently.

Enhanced Learning Credits can be used to pay for this course.

On successful completion of the course, you will be awarded the City & Guilds ITQ Level 3 qualification (equivalent to an ‘A’ Level standard of learning). You are assessed throughout the course and will complete 19 tasks including practical creation of profiles and status updates.  You will also evidence your use of a range of digital marketing tools.

The following training courses are included as part of the qualification:

For full details of what is included in each of the modules covered in this course please download the Level 3 ITQ Social Media Qualification Syllabus.

There are two versions of the assessment tasks – one for those in business and a professional version for those who want to learn about social media but don’t currently have a business they can use as a case study.

Assessment takes the form of 19 tasks. The tasks comprise of the following:

  • Task 1 – About you
  • Task 2 – Review where you are now
  • Task 3 – LinkedIn profiles, discussions and feeds
  • Task 4 – Scenarios – LinkedIn Connections
  • Task 5 – Twitter – Profile
  • Task 6 – Profile Images
  • Task 7 – Social Media Management Tools
  • Task 8 – Pinterest/Social bookmarking
  • Task 9 – Facebook Individual Profile
  • Task 10 – Facebook Pages
  • Task 11 – Measurement
  • Task 12 – Website Design
  • Task 13 – WordPress
  • Task 14 – Video (YouTube)
  • Task 15 – Apps and Widgets
  • Task 16 – Connecting and Browsing
  • Task 17 – Analytics and Data
  • Task 18 – Curation Tools
  • Task 19 – Forward Planning

To complete the qualification, you are required to work through each task and answer questions or complete activities.

For example, for Task 3 – LinkedIn profiles discussions and feeds, you are asked to:

  • Complete the LinkedIn training course
  • Complete your LinkedIn personal profile
  • Give a constructive critique of a peer’s profile
  • Review company profiles
  • Join and contribute to a LinkedIn group
  • Complete a training blog entry reflecting on how you can use LinkedIn going forward based on your aims for Social Media, what you are going to say, how you are going to connect with people and how you intend to promote trust of your LinkedIn profile.
  • Explain features and functions of LinkedIn
  • Plan status updates to share on LinkedIn.

You are given detailed feedback on each aspect of the task including your LinkedIn profile and your blog entries to ensure that you have thought about all the aspects of using LinkedIn in your business or for your personal use.

You have 12 months to complete the course.  Everybody who takes the qualification starts at a different level of knowledge and the time taken will vary appropriately.

Throughout your training you receive full 1 to 1 support (email, Skype or telephone) from Mary Thomas.

Download the ITQ Social Media Qualification syllabus and brochure.

You can read how some of our past learners have got on since completing the ITQ Social Media Qualification.

Joanna Dorrington Brook 

Christine Rayner

Caroline Ward

Anna Marsden

17 reviews for ITQ Social Media Qualification

  1. Rated 5 out of 5

    Alison Bell

    As a “social Media dinosaur”, I was looking for a course that covered all areas of Social Media, and not only did this course do just that, I was able to complete it according to my own work schedule. The support provided by Concise Training / Mary was constant and as required. Mary was always at the end of the phone or email if I had any questions. An excellent way to embrace social media and I wholeheartedly recommend this course. Comprehensive and value for money. Well worth the investment.

  2. Rated 5 out of 5

    Shayla Murrell

    I am happy to say that my experience pursuing the ITQ in Social Media with Concise Training has been a worthwhile investment. The learning area is user-friendly, engaging and personable. A wide variety of material is covered and you will get the opportunity to put what you have learned into practice. You can ask Mary anything! She is patient and approachable and will help you achieve your social media goals! If you are thinking about, stop thinking and just do it. You won’t regret this decision.

  3. Rated 5 out of 5

    Lisa B

    Flexible and enjoyable course, offering tips and techniques, as well as the planning, strategy and content required to start/improve Social Media. A great way to create fun content in a interactive and practical way with the best support from concise tutors.

  4. Rated 5 out of 5

    Lisa Rowe (verified owner)

    I recently completed the ITQ Social Media Qualification. Mary Thomas was always on hand to answer any questions and gave her full support to help me through. I can highly recommend this course and Concise Training.

  5. Rated 5 out of 5


    Great course overall, holds some valuable information and gives you the ability to be free with how you do certain things within the course which also encourages further learning. Really enjoyed working through all the material.

  6. Rated 5 out of 5

    Louise Rice (verified owner)

    This course is really interesting and so useful! After a successful 10-year career in PR and communications, I have been a stay-at-home mum for the past three years, and felt the need to update my skills before returning to the workplace. There is real substance to the course material, which covers a huge breadth of social media platforms and their uses. Mary is always readily available to help you through – even after I completed the course and secured my first client at a freelancer! Thank you for all the help and support, I will keep in touch.

  7. Rated 5 out of 5

    Tamara Fiabane

    I have to say a huge thank you to Mary to helping through the course, it took me a while to get it finished and found her support invaluable. I just achieved the Level 3 ITQ-Social Media for Business and what an eye opener. I have learned a lot through out the course and many skills which I will apply going forward through my social media platforms. I would definitely suggest to any companies (or individuals), to invest in developing their staff knowledge on social media with the courses that Mary has on offer as they would definitely see the return on their investment.

    I have found the course easy to follow, the tasks are laid out very clearly and the online material was very good and without mentioning it, Mary provided great support through out the course. I wasn’t able to talk about my own company via social media so I have found it rather challenging to invent a new identity to talk via social media and perhaps it took me much longer to complete the course, however it was fun this way in the end as I talked about topics that I’m rather passionate about.

  8. Rated 5 out of 5

    Caroline Ward

    I found this course invaluable in progressing my knowledge and confidence in social media. I’d used Facebook for years on a personal level, but I was asked to take on our social media presence for our group at work. This course helped me choose which sites were best suited for our needs. It also taught me the different ways to keep on top of my posting through tools such as Hootsuite. The self-paced format suited me well as I could fit it round my work commitments. The training videos were so informative, detailed and easy to follow, and fun! Mary was very patient with me, particularly with some technical difficulties we experienced due to my location. She answered all questions I had quickly and professionally. The results speak for themselves, we’ve more than doubled our presence on some sites and we’re getting more engagement from our posts. I have also had the confidence to provide some advice on social media to a friend who is starting up his own business, which I could never have done if it weren’t for this course. I would highly recommend this course to anyone who wants to increase their knowledge on social media. Thank you to Mary and Di for such a valuable course.

  9. Rated 5 out of 5

    Glen Panarese

    After completing the ITQ Level 3 Certificate in Social Media, my confidence as a Marketing Manager has grown significantly in areas that I never thought possible. Before this course I had an idea of what social media was and why companies need to use it, however I now feel qualified to guide others on their social media paths, giving me the courage to also lead from the pack. There are a variety of social media courses out there which promise to show you best practice on social media channels, which is one part of the puzzle, but not only is THIS course accredited by City and Guilds, it also focuses on the strategy behind using social media, something which many people/courses/companies tend to miss. This is where I found the course most interesting. The learn-at-your-own-pace format works well and the course colleagues (Mary Thomas and Di Dawson) were patient with me completing the course around my busy work commitments. You wont find a more in depth course which covers social media, the use of the Internet itself, and digital strategy. As a result of this course, I have set up my own digital marketing, social media consultancy business, whilst leading the company social media strategy for my current full time job in Perth, Western Australia. I picked up so many valuable tools which I now use daily in the workplace and I feel confident that I have the answers when I am asked about social. Highly recommend this course if you want to give yourself the edge of ‘social media savviness’ in today’s ever changing digital business landscape. Thankyou Mary and Di for a wonderful course!! – Glen Panarese |

  10. Rated 5 out of 5

    Russ Kirk

    A truly informative comprehensive course, taking you on a journey of discovery exploring the fundamental processes required to succeed in your chosen social media profession.
    Even having a good grounding in some areas I have found the course truly informative and I have learnt so much.
    If you are looking for a path to improve your knowledge and gain a recognised qualification I highly recommend this course and the support and tuition provided by Mary and her colleagues.
    The process has helped me develop the way we manage our services and the future promotion of our business and is a valuable qualification to hold within the social media profession, the course covers far more than other types of study.
    When I look at most social media service providers I can see they are often not qualified within the services they provide to customers, with hard work you can obtain a qualification which will help you develop your skills, personally, for an employer, or your own business.
    Fabulous guidance is provided,both written and from the tutors, social media scheduling, social media policy are amongst the many areas covered, I loved working on the video modules and I am looking forward to developing this further, do not delay sign up today.

  11. Rated 5 out of 5

    John Kelly

    Having started my design & marketing career in the digital industry, you could say I am comfortable in an online environment. After being ask to set up six social media channels by my boss I soon realised I wasn’t confident in what I was supposed to do, say or how to manage these things especially in a business environment!! I plodded on for a while before asking my boss if I could look for some training, to which he agreed. I found Concise Training through a Google search – they practice what they preach and were easy to find!! Thinking the course would be easy I moved through the first tasks quite quickly, but I began to find the tasks weren’t as easy as I’d imagined and were actually very challenging and more time consuming than I was expecting!! This, of course, is a good thing as had it been easy it would not have been worth doing!! I have now finished the course and feel very confident on all the platforms my boss originally asked me to set up – Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest. I have a clear understanding of what each is for and am confident in scheduling posts and keeping on top of it all whilst maintaining my duties as a graphic designer. I recommend this course and Mary’s support, particularly if you were like me and didn’t really know how to properly use social media for business.

  12. Rated 5 out of 5

    Jamie Wicks

    This course is a comprehensive and enjoyable way to learn about social media and gain a qualification to reflect knowledge you have earned. The support provided during the course is very well structured and can be tailored depending on the level required, my Tutor Mary Thomas was very helpful and knowledgeable and was able to provide me with the support I needed at every stage of the course. As I work with social media sites on a daily basis I found that some elements were harder than others, I found that I needed more support on the sections I was unfamiliar with such as SEO and website design/creation but everything I needed to complete the tasks was always available to me a short notice. This has been a great investment for me and has helped me to improve hugely over the 7-8 months it has taken me to complete the course.

  13. Rated 5 out of 5

    Gary Campbell

    We set up our Social Media Strategy for our new company, very confident that we knew everything we ‘needed’ to know. We initially did well, and implemented everything we could to help our new business grow. I then decided to start the ITQ course to hone our skills using Social Media for our business. The results have been awesome!

    From day 1, my Tutor (Mary Thomas) explained exactly what I needed to do in preparation, exactly how to use the simple system, and exactly what the course would entail from Task 1 to Task 20. The initial meeting, prior to starting the course (online) is a great idea and answered many questions I had.

    The tasks are easy to follow, the training is precise and clear and I particularly enjoyed the exercises and examples as you work your way through the training, rather than a test at the end.

    I would strongly recommend that a live business is used as the project for the course, if possible, as you can immediately implement what you learn and you quickly see the results. I have learned so much on this course, and we are using absolutely everything I learned, on the platforms we have chosen as part of our strategy.

    To summarise, the training material is great, the explanations are clear and precise and most importantly I received a response from my tutor in very quick time on the odd occasion I had a question to ask. I highly recommend using Concise Training for anything Social Media, and please do get in touch if you are thinking about this course, as I have no issues giving you answers to your questions, from a student point of view.

  14. Rated 5 out of 5

    Anna Marsden

    When we set up Social i Media we recognised the importance of demonstrating our professional capabilities through an independently verified qualification. Taking the City and Guild’s ITQ in Social Media was central to this and I couldn’t have found a more helpful teacher in Mary Thomas. Mary was available throughout to support me over the phone, Skype or Google Hangout. The course was extremely good value for money and I’d recommend this course to anyone who is serious about becoming a Social Media professional.

  15. Rated 5 out of 5

    Colette Hobson

    Our Company Kaisen Design Ltd commenced the ITQ Social Media Qualification Program with Concise training less than 12 months ago and we are pleased to say that we have recently received our certificate.

    The expanse of learning that took place throughout this period was beyond our expectations and the support provided was unprecedented.

    Tasks appointed were demanding, however the material and course content was so in-depth that all the assistance we needed was available at pertinent points.

    Kaisen Design Ltd has advanced due to the development of a professional social media strategy, which has already returned a excellent ROI, from improved customer connections and revenue.

    We recommend that business owners and organisations take a closer look at what this program has to offer to truly appreciate its value.

  16. Rated 5 out of 5

    Philip Search

    A very comprehensive course that gives you an in depth insight into the heart & soul of social media. It enables you to develop the knowledge & confidence needed to talk, understand, explain and coach about social media within the world of Social Media Marketing. The investment in this qualification & Mary will enable you to either deliver a return on your companies social media investment or develop & create your own business within the social media world. Mary is a great mentor & coach

  17. Rated 5 out of 5

    Louise Wightman

    This qualification is only truly appreciated after you finish the training with Mary / Concise Training. Mary trains best practice and the course takes you through functionality and also questions your actions. A very comprehensive course and well worth the money. Anyone wishing to truly embrace social media should invest in this qualification

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Looking for genuine Social Media expertise?

Mary ThomasDuring 2010, Mary got tired of hearing about so called ‘Social Media experts’ offering their services to companies as experts for vast sums of money. These ‘experts’ often only had 10 followers and were learning on the job, but they could “talk the talk”.

Mary established the first accredited Social Media qualification – the City & Guilds ITQ in Social Media – in 2011 for people to learn how to use Social Media properly and to have a qualification to enhance their credibility. The ITQ Social Media qualification is ELCAS approved so people leaving the armed services can get ELC funding to get the course

Following on from this, Mary created a series of E-Learning courses in a variety of social media channels. In 2012, she was approached by Pitman Training Group who now sell the Concise Training courses under licence.  Mary has gone on to create further social media and digital marketing qualifications for City & Guilds which she now delivers world wide.

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