City & Guilds Diploma in Social Media & Digital Marketing for Business

Using Social Media to Market a Business

Course cost £1908 +VAT or Monthly payments from £163 +VAT

The City & Guilds Diploma in Social Media & Digital Marketing for Business

The Diploma in Social Media for Business, accredited by City & Guilds is aimed at individuals who understand the basics of using social media but now want to apply it to market a business. The qualification mixes practical technical knowledge of using the various social media channels, with a rigorous marketing approach to ensure that everything learned can be immediately applied and measured to test whether it is achieving the desired outcomes.

The learning and assessment process is:

  • Flexible  – learn when you want, where you are (Internet connection needed).
  • Practical  – no exams, implement what you learn immediately.
  • Structured – you follow a schedule of e-learning, webinars and assignments over a 12 month period so you have deadlines to work towards.
  • Assessed – we ask you to complete 12 assignments and you will receive individual feedback on each question on each assignment so you enhance your learning.  Feedback is relevant to your situation.
  • Supported – you can contact your personal assessor at any time to ask about the assignments, the learning or how you are implementing what you are learning.
  • Up to date – all e-learning is updated every 6 months, webinars are updated each time they are run and you will also be sent a monthly update document covering all the updates in the social media industry.
  • Detailed – you will be given a huge amount of content about social media which you can use in your own business or you can use to set up a freelance consultancy.
  • Accredited – this is an internationally recognised qualification.
What You Will Learn

Download our brochure to understand the full extent of what you will learn, but the high-level topics are:

  • The complete range of social media channels including Twitter, LinkedIn, Facebook, Instagram and Pinterest.
  • Marketing concepts including audience personas, call to actions and marketing plans.
  • Search engine optimisation so you can use the correct keywords on your website and on your social media channels.
  • Digital advertising campaigns.
  • Creating and using images throughout your social media.
  • Using mobile marketing techniques.
  • The laws and guidelines surrounding social media including copyright.
  • Measurement of social media marketing.
What Happens During Training
  • You will attend 13 live online class webinars 3 – 4 weeks apart. If you are unable to attend live, recordings are available.
  • You will complete 15 e-learning courses to learn the how and why of each of the channels.
  • You’ll be placed in a supportive group of peers and alumni who can help you through the course with ideas and guidance.
  • Learning is carried out remotely online. All you need is a web-enabled laptop, PC or tablet with a decent Internet connection and you can study from anywhere and whenever you want.
  • You will have a dedicated course tutor who you are encouraged to contact with questions queries or even if you just want to say hello and discuss social media marketing (we are a friendly bunch).
  • Your tutor can also help you in a coaching capacity, helping with job references, new business ventures, networking and even writing your first proposal.
  • During the course, you will be provided with monthly update documents that summarise all you need to know about what is changing in the world of social media.
Who Is It For?
This course is perfect for you if:

  • You want to become a freelance social media consultant working from home
  • You have just moved into a new role managing social media for your business
  • You are a small business owner who wants to grow the business through the use of social media
  • You would like a new career in social media marketing
How Much Does It Cost?
This course costs £1908 + VAT or 12 monthly instalments of £163 + VAT.  VAT (a sales tax) is only payable in the EU at the rate applicable in your country.  Payment can be made by BACs transfer or direct debit (UK only) or Credit Card or PayPal (Worldwide).

This includes all your learning, assessment, support, registration and certification as well as a copy of ‘Social Media Made Simple’.

How Long Does It Take?
This course takes 12 months of structured learning.  We ask you to complete 15 e-learning courses and attend 13 webinars during the 12 months.  You are asked to complete 12 assignments covering both practical skills you can immediately implement as well as ensuring you have a good understanding of the theory behind the practical.  We recommend you spend approximately 10 hours a week learning, completing assignments and applying what you learn.
When Can I Start?

We run 4 cohorts during the year – January, March, May, November.  Each cohort is a maximum of 10 people so that you can each be given a high level of personal support.  Our next cohort starts on 30th March 2020.

Want To Get Started?

Course Cost – £1908 + VAT

Course Duration – 12 months

Start date – Next cohort starts 30th March 2020.

Read Our Learner Stories

Concise Learners – Interview with Gregory Blackett

You finished your 12-month Diploma in the last couple of months. How have things changed in your businesses since you started? I’ve applied the principles covered in the program from the outset and continue to refine my approach. I now have a much clearer...
In the latest of our interviews with past Concise learners, we catch up with Roxanne Lawrence.

Concise Learners – Interview with Roxanne Lawrence

  You completed our Diploma in Social Media around 6 months ago. What have you been up to since? I spent the first few months after finishing figuring out what I needed to do to build my confidence. I know I completed the course, but I still felt I needed more...
Concise Learner - Lucy Khan

Concise Learners – Interview with Lucy Khan

Do you remember why you took our course? I had spent 20 years as a graphics designer and 8 years as an energy assessor and wanted a new challenge. As a single parent, I needed something that would offer me flexibility with options for working at home as well as...
Concise Learners - James Stevenson

Concise Learners – Interview with James Stevenson

James, you finished your social media and digital marketing apprenticeship in Sept 2016. As part of your apprenticeship, you took our Diploma in Social Media for Business. You were working with Global Knowledge at the time, how has your role changed since? Global...

★ Course Reviews ★

5 out of 5

I was incredibly apprehensive about going back to learning after such a long time. I didn’t know how I would cope in that environment again, especially with the children and working. I managed really well, there is a lot of reading and you need to dedicate a good amount of time to it. The webinars are recorded and I was able to watch those in the evenings when the children had gone to bed. Mary and Di are so supportive and answered all my emails and questions. The course has taught me so much about Social Media and I have thoroughly enjoyed it. Thank you both!

Shelly Richardson
July 17, 2019
5 out of 5

Recently completed the social media for Business Diploma and I must say this course was way more than anticipated. Throughout the whole course, I had support from Mary and the depth in which this course takes you, is truly worth it! If you are really looking to take your understanding of Social Media to the next level, especially for business Concise Training will definitely equip you with all the knowledge you need, and they are with you every step of the way. Truly was an enjoyable and extremely comprehensive course. Update – I now tackle my job with a lot more confidence and I must say within that year of being in this position of managing social media for the company all while going through this course, the platforms have grown, engagement has increased and we have seen an increase in services being taken up from social media alone.

Jamal Maynard
April 9, 2019
5 out of 5

This was a great course and touched on a wide set of skills applicable to most industries. It really helps from small to big business. The tutors had all the information and more to their fingertips and seemed to be enthusiastic for the subject, this enthusiasm rubs off, making it feel less of a chore to study. I would recommend them to anyone.

B Winn
January 8, 2019
5 out of 5

The City & Guilds Diploma in Social Media for Business is perfectly designed for individuals who want to future proof their knowledge. The course is organized into concise modules for easy self-paced learning. Di who was my very knowledgeable assigned tutor was always readily available for progress check-ins and to provide valuable encouragement which kept me going when I sometimes started to trail behind. The course will require some personal commitment from the learner as it is easy to underestimate the scope and time it may take to complete assignments. I have gained valuable knowledge from this course and would recommend it to anyone who is looking to better position themselves to take advantage of the growing opportunities in Social Media advancement. Thank You Mary & Di Paul Pinder Barbados

Paul Pinder
September 6, 2017
5 out of 5

Concise Training’s City and Guilds Diploma in Social Media for Business is a practical program. I have gained a new appreciation and a wealth of knowledge on how social media should work for businesses and professionals. The fundamentals covered can be applied from day one to improve you social media impact. Individual modules provide detailed frameworks in all aspects of managing key social media channels, and techniques to do so effectively. Assignments challenge learners to look beyond their own businesses through analytical scenarios and case studies. Guidance, feedback and encouragement from instructors Mary and Di (both subject matter experts and real world practitioners) pull everything together. As I progressed through the program, the demand for qualified social media managers and consultants in Barbados and the Caribbean has increased significantly. The range of City and Guilds accredited designations offered by Concise Training through Advantage Caribbean Institute Ltd speaks directly to this emerging field in the region. With the recognition of a global leader in vocational certification, I strongly recommend these courses to anyone seeking to utilize social media for personal development or that of their business. Gregory Blackett Kinetic Sales Solutions/Advantage Caribbean Institute Ltd Barbados

Gregory Blackett
May 8, 2017
4 out of 5

I have recently completed the Diploma in Social Media for Business course with Concise Training and would like to thank Mary, Di and Steve for all of their help throughout. The course was helpful and informative although a little demanding at times whilst trying to fit around work etc. I have certainly learned more about Social Media which I am now putting into practice, however it appeared to be a little top heavy on the marketing side of things. I would definitely recommend this course to anyone who wants to learn more about social media but please be aware you must be prepared to allocate plenty of time for it.

December 9, 2016
5 out of 5

Having completed this course of part of my Apprenticeship I found it incredibly useful. Mary and Di were both extremely helpful throughout the process always contactable and there to offer advice and support. The course is perfect for anyone who wants to get into social media marketing teaching you the tricks and techniques to get the best out of your social media. I would highly recommend this course to anyone.

James Stevenson
January 19, 2016
5 out of 5

Having just completed the Diploma in Social Media for Business course I wanted to write and thank you for all your help, support and patience which you provided throughout. I found the course extremely enlightening especially as it covered far more than just Social Media. I would recommend this course to anyone who wants to learn more about social media but with the warning that you must be prepared to spend the time on it!

David Reaves
December 21, 2015
5 out of 5

I did this course as part of my apprenticeship and I couldn’t be happier. It worked particularly well as I was able to do all of the online learning straight from my desk but equally able to put what I had learnt into practice instantly. I gained valuable skills and Mary was always easy to get hold if I needed help. The fact that this course is done online meant that if I missed a webinar for any reason I could watch the recording later that day! I would highly recommend this course to anyone who asked.

Alex Ofkants
December 16, 2015
5 out of 5

I chose this course because I wanted to learn the whys and hows of social media for business rather than just fiddling around with Facebook and hoping for the best, which is what I’d been doing to date! This course certainly delivers a lot of easy to digest and useful knowledge and that has helped me grow my own business via social media. Di and Mary were just amazing – always quick to respond when I had a query and very encouraging when I found it challenging. The learning material was well presented and easy to access. I highly recommend this course delivered by Concise Training!

Lucy Khan
November 1, 2015
5 out of 5

I went into this course thinking I already had a large amount of knowledge about social media and how to use it within a business. After just 2 weeks, I realised that my knowledge was minimal. What you learn is fascinating and genuinely does help you improve your businesses standing on social media. It is a distance learning course, but it felt like Mary and Di were always on hand to help. Any questions that I asked were answered quickly. I highly recommend this course to anyone who works for a company that uses social media or if you have your own business and have not yet started on (or got any results from) social media.

October 28, 2015
5 out of 5

The biggest plus for me was being able to work at distance in my own time whilst still having targets to focus on. Completing the assignments fitted nicely around my job and at times went hand in hand. I have gained invaluable skills which I can now use everyday on my company’s social media networks. The tutors were always helpful and very knowledgable, and the presentations were clear and easily understandable. I would definitely recommend this course to anyone who wants to learn more about social media for business.

Rob Parry
September 20, 2015

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