The New LinkedIn – How do you use it?

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Our latest blog explores how to use the new LinkedIn.

Have you got the new version of LinkedIn yet? It seems to be rolling out on a fairly random basis. At a recent workshop I delivered, I didn’t have the new version but most of the attendees did.  It is almost like LinkedIn are delaying moving some of the larger more complete profiles perhaps they are having problems. 😀

Anyway, I have found an empty profile that I can use to show those of you that have it how to use the main parts of the new version.  I suspect they are still making some changes so we won’t be covering it in too much detail.

The new simplified version of LinkedIn (designed to align with the mobile app) looks very much like Facebook.  On the Home Page, your profile sits top right.  The Newsfeed is in the middle below the entry box for status updates.  On the right, there will be a new section called What you need to know now’ (trending topics) depending on what your contacts are doing or saying (I haven’t seen this on any home pages yet).  Below this is an ad card.

The ad cards on the new LinkedIn are really easy to navigate.

On the top, there are 8 areas on the menu bar.

  • Search
  • Home
  • My Network
  • Jobs
  • Messaging
  • Notifications
  • Me
  • More

Looking at each of these in turn (from a changes perspective):

Search

Search has been updated to one search box to cover people, jobs, companies, groups and schools (searching posts coming soon). 

The search function of the new LinkedIn has been updated. You will eventually be able to search for posts.

Choosing all results shows the specific types of search

The specific searches of the new LinkedIn are shown in this image. You can search by people, jobs, companies, groups and schools.

Choosing one of these options shows the filters on the right-hand side of search (they were on the left before).

The filters, which were previously on the left before have now been positioned on the right on the new LinkedIn

The search results don’t seem to be displaying in order of closest connection as they used to.   According to LinkedIn, the ranking is dependent on relevancy of ranking to the searcher”.  This will include keywords, the searcher’s profile and attributes and the activity of the profiles returned.

Boolean search doesn’t seem to work as well as it used to this seems to be moving to the paid version of Sales Navigator.

Home

There are a number of sections on the Home page:

  • On the left-hand side of the Home page, you can 
    • Update your profile (see later)
    • Grow your network (we don’t recommend entering your email address)
    • See who has viewed your profile (much like before)
    • See who has viewed your updates
  • Share an article, photo or update. 

You can easily share a photo or article easily on the new LinkedIn

Clicking on share an article, photo or update allows you to write a short update, mention somebody using @, or add a photo. You can now edit your post which is a big improvement!

You are now able to edit your post via the new LinkedIn, which is a huge improvement.

Click Write an Article to write a long form article.  This is similar to before.  The cover photo at the top of the article seems to be less restrictive and more flexible in managing different sized images but the uploaded image will need to be landscape

The newsfeed has been tuned so you see content from publishers and people you care about. New ways to dive into specific topics relevant to you and follow trending stories” will be rolling out.

Update your profile

This has generally been made easier to use.  The main changes:

  • The background photo is now 1536 x 768 pixels (narrower)
  • The profile picture is circular
  • Contact information (email, website, phone etc) is on the right-hand side of this section.
  • Photo / Headline / Summary are all changed within the top section.  Only the first two lines of your summary will be seen by default so these need to be carefully crafted.

Updating your profile has a new look on the new LinkedIn.

  • Clicking Views of your share will show how many people have viewed your posts and updates.  You can see more about who is reading and engaging with your content (company, job title, location)
  • On the right-hand side, there are certain extra sections you can add to your profile. However certain sections like Interests’, Advice for Contacting’ and Causes’ seem to have been removed as Sections for new profiles.

You can add new sections to your profile on the new LinkedIn. It is a more simplified layout.

  • It is not possible to reorder the sections in your profile.
  • When you update your profile, changes don’t get sent to your network in general.  No need to remember to change the setting!  For specific sections, e.g. skills you have the option to change the setting for that section.

You can add your list of skills in the new LinkedIn.

Highlights

When you look at someone’s profiles, you will see a new Highlights” section just under the 2 line summary.  This will show any mutual connections, companies you have both worked at, groups you are both members of or how they can help with an introduction into companies.

My Network

Will display all outstanding invitations, all your connections as well as people you may know.  All tags (if you used them) have been removed and you can only sort by recently added, first name and last name.

Jobs

This hasn’t changed significantly at the moment

Messaging

Options to message connections will be seen throughout LinkedIn and LinkedIn will offer more suggestions to message based on what you are doing within LinkedIn.  For example, if you are looking at a job opportunity, you will be told who in your network works in the company.  

LinkedIn will also frequently suggest what you might want to say to somebody as a conversation opener.

Remember you will now see sponsored messages from companies (including LinkedIn).

In your messages you will now see sponsored messages from companies, which include LinkedIn.

Notifications

Notifications will show what your contacts have been doing as well as who has viewed your profile as before.

Me

Another way of getting to your profile as well as viewing your privacy & settings.

You can access your profile and your privacy and settings by clicking on 'Me'.

The privacy and settings section had already been changed. See our blog post about this.

More

The More section will change and develop depending on what you have access to on LinkedIn.

The 'More' section is where you will access a Company profile on the new LinkedIn.

The More is where you will access your company profile (which also uses the new Cover page size).  Changes to the company profile section will be covered in a separate blog post.  We will also do a separate post for Profinder and Lookup which are new apps that are now in the UK.

Over to You

What do you think of the changes if you have them?  Do you like the new look or do you just hate change?  Are there any features that you think are missing?  We are just about to add a section to our latest LinkedIn e-learning course to cover this in more detail.

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LinkedIn Has Changed! – Settings have moved and navigating them is different.

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LinkedIn Has Changed! – Settings have moved and navigating them is different.

You may have noticed recently that LinkedIn has changed the way that you set some key settings for privacy and security amongst other options. For a short time you can opt to go back to the old way of doing things but soon the new settings will be applied to everybody’s LinkedIn account.

You still access your Privacy and Settings by clicking on your profile pic in the top right

Your accounts and settings as seen when accessed on LinkedIn

Beyond that, things have a new look and feel. Here is a quick summary of the changes:

Settings are now categorised under three tabs

Settings on LinkedIn are now categorised under three tabs.

The Account tab contains three subcategories of setting:
The Privacy tab contains four subcategories of setting:
The communications tab contains three subcategories of setting:

The settings that you are used to seeing are more or less all represented in the new layout but some have been given a slightly different name / description. For example, if you wish to change the email notifications that you are receiving you would now visit the Communications tab and Email Frequency.

Some of the privacy settings that you would have previously accessed by going to the Profile > Privacy Controls are now divided between the Privacy and Account tabs. Interestingly one of the settings that you used to be able to control via the old settings and which appears to be missing from the new settings is the ability to decide who can see your photo when viewing your profile. You can, however, set how other people’s photos are shown to you when you view their profile.

Another setting that appears to be missing from the new version is the ability to choose globally who can see your activity feed. This level of control appears to have been taken away from the LinkedIn user who must decide for each post individually who they want to see it.

The options for sharing a post on LinkedIn have also changed.

There are a couple of new options that weren’t in the settings before such as the ability to see a list of people that you have unfollowed so that you can refollow them:

You can now see a list of people that you have previously unfollowed, so you can follow them back.

In general, the new layout of the settings appears to be clearer and easier to find your way around. Settings have been grouped into more logical categories so you can find a setting which you have not previously accessed more easily than you could before.

As mentioned above there are one or two settings that have been left out of the new layout but for the time being, you can access the link that appears under the new settings to switch back to the old version:

For the time being you can still switch back to the old version of LinkedIn settings.

Some of the links from the old settings will just take you through to the new settings item. An example of this is clicking on the “Turn on/off meet the team” setting would take you through to the new version of this setting:

Some of the links from the old LinkedIn settings will just take you through to the new settings item.

This can actually be a useful way of finding where settings are in the new layout if you are used to the old layout but it might not be an option for much longer!

What do you think about the new layout for LinkedIn settings? Are there any settings missing that you used to use? Do let us know what you think.

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Which LinkedIn Mobile App is Best For You?

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Which LinkedIn app is best for you? We take a look at the apps available for LinkedIn functionality.LinkedIn is now used by 60% of the student/working population in the UK – some 20 million people. The number of people that use it has grown steadily but also the way that they use it has changed over time. There has been a big growth in mobile use of LinkedIn which has been encouraged by a number of free official LinkedIn mobile apps. Here we will look at some of these.

Main LinkedIn App

The main LinkedIn mobile app has pretty much all the functionality of the desktop version you can:

  • Use it to search for and find people and companies
  • Use it to find and join groups
  • Use it to receive updates from the people and companies that are important in your sector
  • Use it to build your professional brand and update your profile
  • Use it to connect with others and keep in touch
  • Use it to research people and companies
  • Use it to share articles of interest to you connections

Available on: iPhone and Android

Cost: Free

LinkedIn Job Search App

The LinkedIn Job Search App is a specialist mobile app designed to connect you with the LinkedIn network with the express aim of finding the perfect job. With this app you can:

  • Search for jobs based on the title, the location or keywords that you would associate with it
  • Make sure that the search results are relevant by applying filters to exclude companies that you don’t want to work for and those job postings that are too old or not relevant
  • Make sure that the search results are relevant by applying filters to specify job seniority and work function area
  • Receive jobs recommended for you based on your profile and previous searches
  • Receive alerts when a new job matching your criteria is posted
  • Find out about a company and see whether you have any connections there already
  • Apply for jobs and track your applications
  • Maintain your privacy – your LinkedIn connections won’t know about your job search activity

Available on: iPhone and Android

Cost: Free

LinkedIn Pulse App

The LinkedIn pulse app is a powerful news curator that can keep you up to date with topics that you are interested in. You can specify the news that you will receive first and keep on top of what is trending in your industry or specific companies.

Perhaps the most useful feature of the app is the ability to set up notifications for when you or one of your connections are mentioned in an article or when one of your connections publishes an article.

Available on: iPhone and Android

Cost: Free

LinkedIn Groups App

LinkedIn Group App Image.LinkedIn groups have been around for a while but the way that they work was recently changed in order to make them more useful to LinkedIn users.

Changes made include:

  • To join a group, you now need an invitation or an existing member to approve your request.
  • You can’t now see the conversations happening in a group until you are a member
  • Moderation of content has changed to make conversations more “instant”. Now they are posted instantly to the group without the need for manager approval although they can still be removed by moderators
  • Sub-groups are no more. Group owners will no longer be able to create subgroups.
  • Images can be posted in conversations
  • If a person requests to join a group their connections in that group can approve this
  • Now you can mention group members in a conversation by typing “@” followed by the group member’s name.

The mobile app works well with the new groups and is LinkedIn’s answer to the popularity of chat apps like “What’s App”. You can receive instant notifications when a conversation is updated and hold private conversations that will only be seen by those within the group. LinkedIn is hoping that this will be used by teams within companies or entire companies to discuss their business on the go. There are also still a large number of industry and topic-based groups where you can converse with other professionals, that share your interest.

Available on: iPhone only Android coming soon.

Cost: Free

LinkedIn Slide Share App

LinkedIn Slideshare app image.LinkedIn bought SlideShare back in 2012 because it was a network designed for sharing professional content and which was used by many professional people that also used LinkedIn. If you are not familiar with SlideShare, it is where people share presentations in the form of slides (or videos). They may do this to be helpful to others, to educate others about a topic or simply to be noticed. Whatever the reason for publishing to SlideShare, it is a valuable resource for research and the LinkedIn SlideShare app lets you use it on the move.

Using the SlideShare App you can:

  • Search for and discover over 15 million presentations, infographics and videos
  • Explore defined topic areas
  • Save the content that you will find useful to your mobile device to access later
  • Organise your research in Clipboards so that it is all in one place

Available on: iPhone and Android

Cost: Free

Lynda App

Lynda app image.Lynda.com was set up in 1995 as a place for people to learn through video lectures/courses. LinkedIn bought Lynda last year and has integrated it into the professional social network. You may well have been prompted to look at Lynda courses that are relevant to your searching activity or your industry sector when using LinkedIn. The Lynda app allows you to learn on the move.

 

 

With the Lynda App you can:

  • Sync your courses across all your devices and pick up where you left off
  • Download courses to your device to watch the videos on the move
  • Share courses across social networks
  • Get personalised course recommendations

Available on: iPhone and Android

Cost: Free

LinkedIn Lookup App

LinkedIn Lookup App Image.LinkedIn Lookup is aimed at those that work in large organisations. Even if you are not already connected to somebody you can quickly and easily look up anybody that works in your organisation. There are various search features and your activity is not made available to those outside your organisation and only they can see the profile information that you enter into the Lookup App

 

Available on: iPhone and Android

Cost: Free

Do you use any of these LinkedIn mobile apps? Do you tend to use them on your phone or a tablet and what for? There are many third-party apps that work with LinkedIn, do you use any of these?

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Why you should use the new LinkedIn App

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Why you should use the new LinkedIn app icon.
Before Christmas, LinkedIn released a new version of their app – which I have to say is going to make a real difference to my use of LinkedIn – as it mirrors the desktop version much more closely.  The new LinkedIn app is split into 5 main sections:

The new LinkedIn app toolbar.

Home

This is where you see updates from people in your network – it’s your ‘newsfeed’.  You can like, comment or share updates, in the same way, you can with the desktop version. 

The new look to the LinkedIn app shows new icons for likes, comments and shares on the news feed.

 

 

Home is also where you write a status update (use Share at the top of the screen), add links or photos in the usual way.  You can also mention other LinkedIn members using ‘@’

The top of the newsfeed on the new LinkedIn app. This is where you would input a new status update.

Choosing the photo icon (either when you have pressed Share or using the photo option on the top right of the screen) allows you to either select a photo that you have already taken, or allows you to take a photo in real-time – handy if you want to share what you are doing in real time.

Be aware that you can’t write a new LinkedIn published post using the app.

Me

This section has a number of purposes:

This image shows the 'Me' page on the new LinkedIn app.

 

  • Show a list of who has interacted with your posts (don’t forget to reply to comments) or viewed your profile (the main page) 
  • Show who has viewed your profile – remember, free accounts can see the last 5 people (click Who’s viewed your profile)
  • Show your activity – what you have liked, shared, commented on and what you have shared and who has liked, commented, shared (click on who’s viewed your share)
  • Show your published posts – (click on who’s viewed your share and then click posts).  You can reshare these with your network or as a private message.
  • Edit aspects of your profile (click on the > next to your name at the top).  Click on the pencil to edit each section.  If you scroll down on this section, you will also see who else people viewed (as well as your profile), which can pop up some interesting names. 🙂
  • Click the Gear at the top right-hand corner to change your settings.  If you sync your calendar, LinkedIn will give you information about the people you are about to meet.

Messaging

LinkedIn has improved their messaging service on the desktop and this improvement is also shown on the app.  A list of individuals you have messaged or have messaged you is shown.  Clicking on an individual shows you the full conversation and allows you to type a message (including a  photo if required).  Unlike the desktop version, you can’t include documents as attachments.

My Network

Display work anniversaries or birthdays from your connections.  You can like, comment, say congrats or swipe to skip.

This section also displays a list of people you may know.  If you click the Connect button, an automated invite will be sent.  If you click on the individual’s name, it will display their profile.  Clicking on the Connect button, will send the automated invite.  If you click on the three dots on the top right, you can personalise your invite.

Search

This section allows you to search for people, jobs and more.

What’s Missing?

The obvious section that is missing is the ability to handle Company pages.  Groups and Job Search are separate LinkedIn apps, but apart from that I’d say this is a vast improvement to using LinkedIn on a mobile device – what do you think?

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How to measure social networking

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How to Measure Social NetworkingIf you are using social networking on your own behalf or on behalf of clients, it is really important you regularly measure the impact of your updates against your marketing aims. In this post, we are considering the use of social networking as a marketing tool – not as a customer service tool.  We are also not covering the obvious need to measure digital advertising.

Marketing Aims

It is important to make sure that your marketing aims are realistic I often get clients tell me that they want to see direct sales as a result of time spent on social networks. In reality, this can sometimes be difficult to prove in isolation. Social networking may be one of the touches that you have with a customer.  The social proof caused by social networking may send a prospect to your website to find out more about you or may prompt them to download an article or sign-up to your newsletter. Down the road when the visitor contacts you, the original contact via social networking might have been forgotten – or might have been a while ago.

So what should we measure?

I believe that social networking success comes from people engaging with your posts. This has the effect of spreading your message and creating that social proof (the more people who positively engage with you, the better the impression of your brand). You should create a dashboard that measures the monthly increase in:

  • contacts
  • engagement and reach
  • individuals who took action as a result of your social networking.

Contacts

This is simply the number of Twitter followers, Facebook likes, LinkedIn contacts and LinkedIn follows you are achieving each month.  If the business and its employees are actively following and connecting to more relevant people according to a planned follower strategy, you would expect to see an increase in organic number of followers. There should also be an increase if you are sharing interesting, helpful and relevant content. Remember, you want relevant contacts – there is no value in purchasing followers.

Engagement and Reach

Engagement is the number of likes, comments, mentions, shares (or retweets) an update receives.  Monitor the numbers monthly and also identify which types of updates are getting the most engagement – so you can do more of these. The reach should also be measured – the more engagement an update receives – the more people will see it – the higher the reach.  Each of the social networking channels has tools to help measure engagement and reach.

LinkedIn

Individuals can see the number of likes, comments and views of published posts by clicking Profile > Who’s Viewed Your Profile > Who’s viewed your posts

On your LinkedIn home page, the number of people who have viewed your latest status update is displayed.

LinkedIn Status update views

The Analytics tab on your company page shows the number of impressions, clicks, and interactions of each post on the company page.

The Notifications tab on the company page shows who has liked, commented or shared individual posts.

Facebook

Facebook Insights on a Business page shows all sorts of useful information.  The Posts tab shows how much engagement and reach each post has received.

Twitter

If you sign up for Twitter ads (which will mean that you have to give your credit card details), you can view the reach each tweet has received within twitter.com. Click on the graph icon under a tweet to see the reach and engagement of the update.

Twitter Reach

This information is available for all tweets by looking at Twitter Ads > Analytics > Tweet Activity as discussed in a previous blog post.

Action

This will depend on the content that you are creating on social media and what action you want people to take.

Do you want people to visit your website?  Then include links to your website in an update with a compelling call to action and use Google Analytics to measure the visits to the appropriate pages from social networking.  Also, look at what your visitors do then – how effective is the page at keeping the visitor engaged and do they move to other pages on the website?

Do you want people to sign up for the newsletter, download a document, watch a video, sign up to a webinar, use a voucher code or ultimately purchase a product / service?   Then measure the signups on each of these individual actions using Google Analytics or other relevant tools.

What about sales?

If you ultimately want to see sales from your marketing, you need to understand the decision processes your audience will take to make a purchase.  This often depends on the cost of your product or service.

Individuals may spend an impulsive £10 or £50 as a result of something they have seen on social media, but in general, people are not using social networking to buy, so larger purchases are likely to take more work. In this case, social networking should be used as a trust building and lead generation tool and the start of the buyer journey.  If you can use social networking to encourage somebody to hear more from you by getting them to sign up to a webinar or a newsletter; make a personal connection on LinkedIn; or take a phone call; you have now opened the door to keep them engaged and move them through the buyer journey.

In summary

Your social network marketing is going to take time – but it gives you a unique opportunity to offer valuable content to a large number of people, establish social proof, and move large numbers of  prospects through the buyer journey with the help of valuable, relevant, engaging content.

What do you think?  Do you have any measurement tips to share?  Under our Concise Social Media brand – we can help you manage your social media marketing..

 

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LinkedIn Company Page Notifications

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LinkedIn Company Page Notifications

Today (13th Feb 2015)  we’ve noticed a few feature on some of the LinkedIn company pages we manage for clients.  Notifications.  I haven’t yet seen this in an announcement from LinkedIn but it seems to be really useful.

I first noticed it when I saw a LinkedIn notification on my personal profile telling me that the company page had a new notification.  Looking into this further, the company page has an additional tab – Notifications.

LinkedIn Company Page optionsThis shows me the social actions on the page – Likes, Comments, Shares, Mentions today and for the week or the month.

LinkedIn Company Page NotificationsI can also see who shared, liked or commented by changing the drop down on the right hand side.LinkedIn company page notification types

This is really valuable data to see for a page and helps to show more clearly which updates are getting the most engagement.  I’m looking forward to seeing this rolled out to all company pages.

What do you think?  Can you see your company page notifications yet?

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Are you using LinkedIn search?

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Are you using LinkedIn search

How do you find new information about prospects that you want to contact? Do you spend time on websites and the telephone trying to find the right person to talk to?  Do you know that LinkedIn is a rich database of contacts who may already be in your network?

If you build up a good quality 1st level set of connections (1st level means people you are directly connected to), you can use your 1st level connections to introduce you to their connections – if you know the company, industry sector or keywords that you want to work with.

By the way, this is available to everybody with a free version of LinkedIn. I’m not a premium member and personally have no need to upgrade – and I do get a significant amount of business from LinkedIn.

At the top of LinkedIn, there is a search bar.  Using the drop down menu on the left hand side, you can search by ‘All’, ‘People’, ‘Companies’ etc.

LinkedIn Search

Search for somebody in a known company

Enter a name of a company you would like to work with into the search box and press the search button on the right or select the company name from the drop down list provided.

LinkedIn search a company

When you select the company, the company page will be displayed.  There is a See All hyperlink on the right underneath the pictures.

LinkedIn company profile

Click See All and a list of everybody in the company who is on LinkedIn will be displayed.  This is sorted by people who are closest to you in terms of 1st connection, 2nd connection etc.  In big companies this can be a long list so to filter by job title or function, use the Advanced button in the top left.

LinkedIn Advanced search

You can enter additional information including keywords, location etc. to find the list of people who more closely fulfil your requirements.

Now we get to the clever bit.

If you find the person you want to connect with is a 2nd level connection, you will see a green X shared connection under their name.  By clicking on the X shared connection, you will be able to see which of your 1st level connections is connected to the person you want to talk to.

If you have a good quality set of 1st level connections, you can contact the 1st level connection to set up an introduction.  I would pick up the phone – but you could send an email or even a LinkedIn message to find out how good their relationship is with the person you want to talk to and whether an introduction would be appropriate.  Alternatively you could send a connection request to the 2nd level connection referencing your shared connection.

Search for companies or people by keywords

Enter your keywords into the search box as before and press the magnifying glass to search.

Then use the filters on the left of the page to filter by location – you can either choose United Kingdom or if you click Add and enter the city you want to search.

Remember anybody who has any of your keywords anywhere in their profile will be listed – you may need to use quotes ”  ” if you want an exact match on the phrase.

I use this option to find suppliers who are in my network – looking at our shared connections I can contact people I know to get personnel recommendations.

How do you use LinkedIn search – do share in the comments below.  If you would like to know more about LinkedIn, have a look at our LinkedIn E-Learning course.

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Sending group messages on LinkedIn

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LinkedIn seems to have changed recently in the way that you can send messages to a group of contacts.  6/11/14 – it has changed back 🙂

There is a very useful facility within the Connections tab of LinkedIn that allows LinkedIn Connections Tab you to group contacts together and message up to 50 individuals within the group.  Used carefully, this can be a really good way of sending relevant messages.

To do this use the filter option to see contacts by location or company or filter by a tag.LinkedIn Filter options You can assign a contact to one or more tags by clicking on Tag under the contact name.

LinkedIn Tag Contact

A contact can be in more than one tag and you can create tags of your own. Tags are kept private.

If you then filter by tag, you can see all contacts you have tagged as ‘Prospects’ for example. You can then send them all a message by clicking Message at the top.

Sounds good? Be warned, LinkedIn have changed the way messages are displayed to recipients. You used to be able to select an option to not show email addresses to other recipients which effectively sent a blind copy.  Now it shows the names of each of the recipients as shown in the image.Tweet this

Update 6/11/14 – the facility has changed again so now you can select the option to blind copy!

LinkedIn Send MessageClearly this significantly changes how you can use the messaging option – so do be careful!  Let me know your thoughts in the comments below.

If you would like to know more about using LinkedIn to develop your business, why not have a look at our LinkedIn E-Learning course.

 

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LinkedIn Changes – Company Pages & Publisher

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You may have noticed LinkedIn has changed again over the last few weeks.  Read on to find out how you will be affected:

LinkedIn Company Pages

The products and services page on LinkedIn company pages will be removed from April 14. (If you set up a new company page now you won’t see the products and services option).  For most people this won’t be a problem, but if you have received recommendations of your products / services, you will want to save the them!  To do this, you will need to copy the recommendation into a Word document so that you can use it on promotional or marketing material or in an update.  (You should get permission from the person who made the recommendation to use it).  Follow my company page to get my company updates.

LinkedIn Publishing

I have been given access to the publishing platform on LinkedIn.  This means that I canLinkedIn Publisher write a blog style post within LinkedIn which is shared across LinkedIn as well as being displayed on my profile.  You can sign up to get access to the publishing platform here.

Every week LinkedIn tells me how many people saw, liked or commented on my post.  People can also share the post on social media (Twitter, LinkedIn or Google+). I assume the more people who comment, like or share, the more likely LinkedIn is to show the post to others.

I’m undecided on how I’m personally going to use this. Information that I post within LinkedIn needs to be added value and different from the information that I post on this blog.

On the one hand, posting on LinkedIn will potentially get my personal profile in front of more people throughout the LinkedIn network and may increase my network of contacts. So long as the posts I offer add value and promote conversation I should get comments, share and views.  By including my relevant links at the bottom of the post, I could encourage people to come to my website.

On the other hand by posting information on my blog and sharing across networks, I am getting people to come and look round my website and by others sharing content from the website, I am encouraging Google to think the website has quality content and therefore Google will promote the site in search results.

I post to my blog every week – personally I will struggle to find the time or to have the content ideas to post regularly on my blog and directly on LinkedIn.

I guess (like with all social media) it comes down to what would be my aims for using the tool – do I want to build my personal brand and credibility or do I want to search results and people visiting the website?  These reasons are not mutually exclusive by any means – more to ponder on I feel.

Over to you

I would love to know your thoughts both on the changes to company profiles and the new option to publish on LinkedIn.  Please use the comments below – and do share this post if you find it useful 🙂

 

 

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LinkedIn Company Page Changes

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There have recently been a few changes to LinkedIn company pages to make them more useful.  It might be worth having a look:

See all Companies you are Following

By clicking Interests > Companies from the main menu, you can see updates from all the companies you are following.  On the right you will see those companies you have administration rights to.

Showcase Pages

Showcase pages are a way of creating sub pages under your company profile. For example, I am LinkedIn Showcase Pagesworking with a client who has an audience in the UK, the Netherlands and Finland. The audience in the Netherlands and Finland appreciate being able to communicate with the company in their own language. By using showcase pages, the client can create the main page in English and then two showcase pages – 1 in Dutch and the other in Finnish. Their audience can choose to follow the main page or one of the showcase pages depending what updates they are interested in.

For smaller businesses, showcase pages may not be appropriate as they may split your audience but if you have a separate set of products / services and /or distinct audiences, they may be worth looking at.  To create a showcase page, look at your page as an administrator and click the dropdown next to Edit.

Change the Image on a Shared Link

When you share an update with a link to a website, LinkedIn will automatically attempt to LinkedIn companies choose imageretrieve information from the website including introductory text and an image. In the past this has caused problems with arbitrary images appearing.  You can now change the image that will be displayed next to the link.  To change the image, include the link in the usual way, hover over the current image and choose Upload Image.

Engage as a Page

When somebody engages on an update on your page, you can Like or Comment on the interaction as your page.  This is a great way to continue the conversation without administrators having to use their personal profile.

Are you using company profiles to engage with your audience?  They can be a useful way of getting your message out to more people.  Let me know what you think of the latest changes.  If you need help using LinkedIn better, you may want to take a look at our LinkedIn E-Learning course.

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