Digital and Social Media Marketing Strategy Training

Digital and Social Media Marketing Strategy

If you are using digital and social media marketing, we recommend having a clear strategy to ensure you are using the right channels and sharing the correct content for your audience and the aims you want to achieve from your social media / digital marketing. The strategy should consider the tone and brand of the business, what your competitors are doing on social/digital and the skill set and resource within the business.

Our digital and social media marketing strategy training course will cover:

  • A review of what is currently happening in the business as well as a competitor analysis. This will be carried out by Concise before the training
  • The brand and values of the business to understand the tone to be used across digital content.
  • The aims for social media / digital marketing
  • The audience the business wants to engage with
  • The channels that are most appropriate for the business to use
  • Original content that can be created by the business as well as sources of content to share
  • The skill set, and resources required. Information about social media policies and crisis management plans if required
  • How to measure the use of social media / digital marketing
  • Action Planning

Concise Training can formally document the results of the strategy training if required.  Ongoing consultancy is available if required.

Contact us now to get a quote for your social media / digital marketing strategy training.

Social Media Workshops

Face-to-Face Public Workshops

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“Working with Mary and Concise Training has been fantastic. PilatesPT has used Concise to help cement our business marketing strategy, presence, and boost our SEO rankings. Across all of these areas Mary’s advice and guidance has been invaluable, especially in pointing out aspects of marketing that we, as a business, simply hadn’t considered. Our rankings have improved for all areas of focus, and we have a much firmer grasp on what we need to achieve from a marketing perspective as a result of working with Mary and the team.

For these reasons I can highly recommend individuals/businesses in a similar position to mine to use Concise Training for requirements such as ours. We used Mary’s services as we are trying to build a business without Marketing knowledge, thus recruiting external advice and guidance from Concise Training has been transformational.”

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Digital and Social Media Marketing Bespoke Training