The sixth episode of the Concise Training marketing podcast. In this informative podcast series your hosts Mary Thomas and Di Dawson discuss digital marketing theory, techniques and tactics for marketing your small business better. In this episode we look at loyalty programmes and how they can be used to look after customers – to keep them happy and connected to the brand.

We’re also going to discuss brand ambassadors – who they are, how to identify them and what to do with them.

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