Instagram has started to roll out a really useful feature. You can now search and follow hashtags.
Previously you could click a hashtag in a post or search for a specific hashtag by going to the explore tab. The option is now available to follow a hashtag in the same way you would follow an Instagram account. Once you have followed a hashtag the algorithms will select highlights from that tag and display them in your main feed.
How to follow a hashtag?
- Select the explore tab and type in a keyword/phrase for example socialmedia
- Select the ‘Tags’ option – the search will now display only hashtags
- You can now select any of the displayed search results. This will display posts associated with the hashtag and the option to ‘follow’
The option to follow a specific hashtag is great for business users as it will allow you to follow your keyword phrases associated with your brand and/or business.
What are your thoughts on the ability to follow hashtags? Would you like to see this on any more social media platforms?