You finished your 12-month Diploma in the last couple of months. How have things changed in your businesses since you started?
I’ve applied the principles covered in the program from the outset and continue to refine my approach. I now have a much clearer understanding of the ‘technical’ aspects of the various channels, and how to leverage them effectively. The reach, following and level of engagement with our audiences have significantly improved resulting in a number of deals sourced directly from social media.
Tell me more about your portfolio of businesses
Advantage Caribbean Institute Ltd. offers a range of training solutions in information technology, management, productivity, performance enhancement and career development in Barbados and the Eastern Caribbean.
Kinetic Sales Solutions provides sales, business development, outsourcing, social media and digital marketing services. Working with partners in various sectors the business connects clients with customers.
Olexis Enterprises LLC owns Lake Cay Condo, a luxury vacation condominium rental in Orlando, Florida
Do you remember why you took our course?
I recognised the growing importance of social media for professionals and businesses and the potential for career development. The field is gradually maturing in the region and there is a need for qualified practitioners. To my knowledge, this program provided by Concise Training through Advantage Caribbean Institute Ltd is the first City & Guilds social media and digital marketing qualification in the Caribbean.
What are your aims for the rest of 2017?
The businesses are in various stages of developing their overall strategies. As the year progresses the aim is to achieve the established benchmarks for each. Social media is key to maintaining viability and building the respective online presences.
You can listen to the rest of our interview with Gregory below.
You can contact Gregory
Telephone: 246-249-7774 / 860-924-6639