Concise Training – and so much more!
Concise Training has been offering social media training services since 2009 through face to face training, City & Guilds qualifications and E-Learning courses. As our ex-training clients have grown and become more successful they have often returned to us to ask if we can provide a number of digital marketing services.
In response to this demand, we started to provide a social media content management service, our emphasis being on engagement through the use of relevant content, questions and high quality, interesting images – the creation of bespoke images not only increasing brand awareness but also helping to deliver the message in a more engaging way.
Increasingly, we have received requests for graphics to enhance social media profiles and support online promotions. The demand for email newsletters has also increased considerably as a highly effective and low cost method of reaching a wide audience. A good landing page and website are an indispensable part of inbound marketing, after all why put so much effort into social media to drive traffic to your website if your visitors are put off by your website? Over the past year we have been pleased to offer our clients WordPress website design and development.
Defining the brand
During my face to face networking events, I became very conscious that I was known as ‘Concise ‘Training’ and the additional message of offering content management and website services was getting lost. I am keen to grow both sides of the business so we can offer a complete digital and social media marketing service to clients. We have decided that the training side of the business and the digital services side need to be more distinct to raise awareness of our range of services. However, uniquely the two brands will continue to work closely together to offer a full range of social media and digital marketing solutions.
I’m delighted therefore, to announce the launch of our new brand Concise Digital. Please take a moment to visit the website, we would love to know what you think. We have had very positive feedback so far and appreciation of the extent of the services we can provide.
Concise Digital provides a suite of digital marketing services including digital marketing consultancy, social media content management, email newsletters, blog posts, graphical content for online marketing and website services. These services will reflect the overall Concise brand in that they will be delivered in a personal, bespoke and affordable way and will draw on the considerable knowledge base of Concise Training’s work to keep up to date with online marketing and technological advances to the benefit of its clients whatever their industry or size of their business.
So what does this mean to you, the reader?
The Concise Training blog and newsletter will continue to provide useful tips about digital and social media and “how to” guides.
Our Concise Digital blog and newsletter, will provide useful content in the form of what to do (and why) in the way of content marketing and the unique brand of opinion that Concise Training subscribers have become accustomed to.
We recommend that you subscribe to both blogs and both newsletters to ensure that you receive the full story.
We firmly believe engagement is key to the success of digital and social media media marketing and is at the core of everything we do.
For your content management service you will work with your account manager as well as Mary, our director to:
- identify specific, realistic aims for your digital marketing
- understand and learn the brand and voice of your business
- create a bespoke solution for your budget and audience.
You will be encouraged and helped to contribute to the content shared on social media – you know your business. We will work with your content and make it more engaging across the appropriate channels.
Digital advertising campaigns will be created across the marketing channels if this is right for your business. We will help you to target the campaigns and keep within a specified budget.
You will receive a monthly report so it is possible to track whether your aims are being met.
With in-house graphic and web-design expertise we can design, host and publish your business website.
Website overhauls including search engine optimisation reviews have become a speciality.