Way back in 2011, I wrote a post about selecting a Twitter username. In the post I talked about using ConciseTraining as my username, but use a photo of me, Mary to ensure I show some personality in the account. During the post, I did mention that I might have to rethink this if the company was to grow.
Well, I am now at that stage and I thought it would be useful to share my thoughts with you as I know many of my peers have also grown and developed their sole trader companies.
During the past year, I have taken on two fantastic part time employees who are not only responsible for managing social media content for others but also contribute to the Concise Training marketing (online and offline). I am often out training clients or developing new courses so I’m not always around to manage my own social media accounts so Steve and Viv have been making sure that my accounts are still developing engagement, offering added value content and showing best practice.
This has been fine for the Concise Training Facebook and Google+ pages, however, I have become increasingly aware that despite my picture showing on the Twitter account, it is not always me who is tweeting. This is particularly difficult when people who know me well talk to me using the account. I was having a personal issue with integrity.
So, what to do? I’ve decided to create a new Twitter account called MaryAtConcise which I will use on a more adhoc and personal basis. The Concise Training account will be used to share added value content, promote others and develop relationships between clients and all aspects of the business. The profile photo and name will reflect this. Concise Training is becoming more than just me and it is about time this was reflected on Twitter. The fear is that it will too much to manage but we will see…..
I would love to know your thoughts. Do please keep talking to the team managing @concisetraining and me @MaryAtConcise.