In the last few weeks, I’ve been talking about finding content to share on social media starting with the importance of a content plan. The advantages of content are many, including:
- Sharing good quality content helps to make your social media updates interesting and adds value to your audience
- Quality content can be good for search engine optimisation – if people share content from your website, it indicates to Google that you have a good quality website which inevitable pushes your website up in the search rankings
- Sharing relevant tips and educating your audience adds to your credibility
- Your content may be found when people search for the keywords you used – this is long lasting. Content I wrote many years ago can be still be found on Google search
Admittedly, it can sometimes be difficult to find content which I discussed in 5 ways to find content to share. It is also important to think about creating content in a variety of ways.
A couple of weeks ago, I was given the opportunity to be interviewed live by Julie Cooper on the Knowing Your Business radio show about the social media qualification that I offer and how I have grown my training business.
This was a fantastic opportunity to get my message out to a different group of people and I now have a podcast that I can distribute on my social media links and via my website.
The podcast gives people another chance to get to know the person behind the business and understand my brand and values. Yes, it was a bit nerve racking being interviewed ‘live’, but actually it was just a telephone conversation about my business – if I can’t talk about my business who can?
You can listen to my interview here and do contact Ian Gentles at firstname.lastname@example.org if you are interested in this opportunity for your business.
Let me know what you think in the comments below.