Number twenty-two of our weekly interviews in which we discover how real businesses are making Social Media work for them. Please meet Nikki Guthrie.
Who are you and what do you do?
I am the owner of Utopia Beauty Salon & Beautique in Abingdon – an upmarket, contemporary beauty salon providing ultimate luxury treatments in the ultimate luxury setting. We also have a shop below the salon in which clients can buy top quality beauty products and essentials that complement our treatments or individuals can receive advice on the best products to use at home.
How do you use Social Media?
I use Facebook to post a status update at least every other day – we post updates about new products, offers, photos of treatments we have carried out (e.g. painted nails) and client testimonials. Our Twitter account is also linked to Facebook so when we post an update to Facebook we also get a presence on Twitter.
We have recently opened a Pinterest account to share photos from the salon and a LinkedIn company profile to share similar updates. I probably spend about 1 hour a day on social media.
Can you share a Personal Success Story?
We often ask our clients how they found out about the salon, and a large number of them say it was through Facebook and / or Twitter. These tools in particular have become an essential part of our marketing mix.
Can you give our readers a top tip?
My three top tips:
- Update regularly to remind people that you are there
- Use photos whenever possible to add interest to your posts – the more visual the post, the more interactions you are likely to receive
- Try to get engagement by asking a question or opinion – when somebody engages with your post, it will update on the newsfeed to all their friends, giving you a wider audience to advertise to!