Last week, I talked about the benefit of having a LinkedIn company page to build the brand awareness and marketing awareness of your business.
LinkedIn have now introduced analytics for LinkedIn company pages so that a business can see what engagement a particular post has received. For each post, you can see the number of impressions (how many times it was seen), the number of clicks and amount of engagement (shares, likes, comments).
This is great information as it allows you to see which type of posts are getting engagement and will split the results between paid or sponsored posts and organic posts. It will be easy to see whether including an image does get twice the engagement as LinkedIn claims or whether asking a question works better for your audience.
This information is similar to the analytics you can get on a Facebook page and will make the reason to update a company pages much easier to measure in terms of results.
What do you think? Have you started to update your company page yet? Do follow the Concise Training company page to be the first to know about the latest developments.