Number sixteen of our weekly interviews in which we discover how real businesses are making Social Media work for them. Please meet Caroline Anderson from Business Boots. Caroline was one of the first graduates of the City & Guilds accredited ITQ Social Media qualification delivered by Concise Training.
Who are you and what do you do?
My name is Caroline Anderson from Business Boots. I work with businesses who want to use social media marketing. I help businesses to develop a social media marketing strategy and then work with them to implement their strategy to achieve their marketing and engagement goals.
How do you use Social Media?
On a personal level I use social media as an engagement tool to connect and reconnect with people. I tell people the new things that I am involved in and find out what they are doing. I also use Social Media to find out answers to questions and what is going on in the world of Social Media. I use Twitter and LinkedIn the most, but also use Facebook and YouTube. I’ve just started to see the benefits of using Pinterest as an engagement tool.
Can you share a Personal Success Story?
I was working with a small boutique hotel in East Yorkshire. Two weeks before Valentine’s Day they had 2 tables booked in the restaurant. I helped them run a Facebook ads campaign for Valentine’s Day which filled the restaurant for two sittings and filled the rooms in the hotel. The ads we ran cost less than £10.
Personally, through my Social Media activity, I was asked to help Heineken with some of their Social Media work which led to a 2 year working relationship.
Can you give our readers a top tip?
Consistent, persistent effort. If you are going to start using Social Media, then carry on.