Number thirteen of our weekly interviews in which we discover how real businesses are making Social Media work for them. Please meet Narjas Carrington-Windo from iNKLiNGS
Who are you and what do you do?
I am a ‘creative’. I studied architecture and eventually became a graphical designer. I am passionate about branding. I think branding identifies who we are and what makes us tick. I am a teacher at heart and in my business I help small businesses communicate more effectively with their target audience through the use of visuals. I do this by designing or revamping their branding to deliver their message in a clear way. I often start with the business card of a business to make sure that it reflects the brand of the business as well as communicating the correct message.
How do you use Social Media?
I enjoy blogging and blog most days about what I’m thinking and designing. I share my blog on Facebook, Twitter, Google+ and LinkedIn. I love Twitter as the 140 character limit distils the message. I also enjoy the social aspect of Twitter. I have a Facebook page and a LinkedIn profile. I use Pinterest as a way of sharing design and information with others – I create a scrap board on Pinterest to illustrate my ideas. On a personal level I also use Foursquare to promote other businesses. Like many others I haven’t yet got to grips with Google+ but I do know people that say it is the best of the lot.
Can you share a Personal Success Story?
Blogging is definitely working. Since I have been regularly blogging, I have been getting more enquiries. Perhaps, more importantly for me, I get a great deal of personal satisfaction from creating my blog. I find that being able to write my thoughts has increased and focused my creativity.
I have had referrals and enquiries on Twitter and I also use it to get information for my own needs and to talk about other people
Can you give our readers a top tip?
Twitter is like a fine wine – it grows better with age! Have a go with Twitter, experience it, give it a chance and it will start to bear fruit.