Number twelve of our weekly interviews in which we discover how real businesses are making Social Media work for them. Please meet Annie Williams from Business Starts with People.
Who are you and what do you do?
My name is Annie Williams. I started “Business Starts with People” six months ago. My background is in dental practice management having worked for many years in the field and with a degree in Dental Practice Management. I now help dental practices to achieve the best results they can. Dentists are very busy looking after teeth and often don’t have the time to resolve issues in their business. Issues can arise because of a lack of staff motivation which is due to staff training and direction, and also lack of communication. I work with the practice, troubleshoot their issues and provide a set of tools to turn the practice around. For example, I increased the profits of one practice by £19K in 18 months. Another practice had significant empty diaries, behind on their NHS contract which could have led to a hefty fine. By working with the practice team, I helped them smash their targets and make a healthy profit.
How do you use Social Media?
I write a blog and use Twitter, LinkedIn and Facebook. I write about common issues that occur and how I have previously resolved them. I engage with people in the dental community. I like Twitter the most as it has more of a social aspect so makes it easier to get to know people.
Can you share a Personal Success Story?
During the last 6 months, the Social Media that I have engaged with has helped me to build my brand awareness. My Twitter followers are constantly increasing, and more people contact me through LinkedIn, and like my comments. I regularly participate in #sbs (Small Business Sunday) and have engaged with a number of businesses as a result.
Can you give our readers a top tip?
Engage in conversation and allow people to get to know you. Give as much advice as you can. #SBS really gets your name out there, as well as getting to know other businesses.