The third of our weekly interviews in which we discover how real businesses are making Social Media work for them. Please meet Joy McCarthy from Word-right
Who are you and what do you do?
Word-right are based in Oxfordshire and offer Search Engine Optimisation and copyright services to businesses of all sizes.
How do you use Social Media?
I have used Twitter extensively during the past few years to continue local networking and talk to people I know. I participate in a number of Facebook groups set up related to local networking. I have started to use Google+ and can see the Search Engine Optimisation benefits through the use of Google Authorship. I use LinkedIn groups – particularly groups where my audience can be found. I have started to use Pinterest, but have yet to see a real benefit for my business.
Can you share a Personal Success Story?
I have had substantial amounts of business through Social Media. We have received work through Twitter mainly from introductions. When we first started using Twitter, we engaged with people who have since become our influencers and refer us to a number of clients. I also find Twitter useful to reinforce relationships built through local networking. Facebook groups has been another successful way of being referred.
Can you give our readers a top tip?
My top tip is to be personal. You have to communicate – listen as well as speak. I was dragged, kicking and screaming to Twitter – it took a month before it clicked, but now I can’t imagine life without Twitter!