The fifth of our weekly interviews in which we discover how real businesses are making Social Media work for them. Please meet Charlotte Mannion from Quicklearn.
Who are you and what do you do?
I am the founder of Quicklearn. We help business people to improve their communication skills. We run workshops covering business writing, report writing, as well as all aspects of verbal communication. We often work within departments in larger businesses. We also offer individual 1 – 1 coaching to work on an individual’s immediate skills need.
How do you use Social Media?
LinkedIn – I use LinkedIn to communicate with my corporate clients through updates and engagement.
Twitter – I have two Twitter accounts, Quicklearn has over 4,000 followers worldwide. I tend to use it on a more personal basis and can be a little controversial. I also use this account to help others by getting their message out to more people. Writingforwork is more business like and is more UK Based.
Facebook – I enjoy using my Facebook page. I upload pictures, facts and figures, tips. I get comments if I post something more controversial. Many of my fans are spread out over the UK, so it is used for more brand building.
Blog – I blog every Tuesday, scheduling blogs four weeks in advance and shifting if something more topical needs to be covered. I share the blog across Twitter, LinkedIn and Facebook.
Can you share a Personal Success Story?
I share my blogs on LinkedIn which generate questions and enquiries and ultimately business.
I take part in a number of LinkedIn groups and have found business through using discussions to make people aware of spaces available on workshops. For example, recently, I let a couple of groups know that there were a few spaces available on the photo shoot workshop that I was running in Swindon. This workshop was aimed at small business owners who needed photos taken of people in an office environment. By sharing the workshop with a couple of groups, I had people recommend it to others and people travelled several hours to attend.
Twitter – I have had enquiries through Twitter which I would then follow up with a phone call to win the business.
Can you give our readers a top tip?
I have several tips;
- Keep your Social Media up to date and keep using them even if you don’t immediately get a response!
- Retweet regularly on Twitter
- Don’t belong to a LinkedIn group unless you are going to get involved.
- On LinkedIn, put what you do in your headline.
- Get into a routine. I spend 10 minutes on Twitter every morning. I write an original update, I retweet several and I have one conversation.