Regular readers of my blog will be aware that I have recently suggested you create a schedule of blog entries several months in advance so that you have an idea about what you are going to write about before you come to write it.  As I explained in a previous blog entry, this is something that I have recently actioned myself – and I have to say that it does work!

Now you are creating regular blogs, it is time to think about what other content you can create and include these in your content schedule.

You all have loads of information inside your heads about the products and services you offer – that is why you are doing what you are doing.  You can share your expertise with others and build your credibility in a number of ways.  You need to get over that fear of sharing information – the more you give, you more you will receive and the wider your reach.

ContentThink about how you can share this content in different ways and through different medium.  I was recently lucky enough to have parts of my workshops videoed so now I have 20 videos that I can release over time to share my expertise and build my credibility.  Have a look at one on Tools. I package up small snippets from my blog entries to share on Twitter, Facebook, Google+ and LinkedIn.  I am seriously thinking about creating short podcasts of some of the key aspects of my workshops.

Other things that I could create include handouts that could be downloaded from my website, I could guest blog on other sites, share content on Pinterest, publish e-articles.  All this content that is available serves a number of purposes:

  • increases my internet footprint
  • increases the likelyhood of my getting found using search
  • shows my expertise and credibility
  • offers the opportunity to reach larger numbers of people
  • offers the opportunity to touch people in a number of ways

What do you think?  What is the way you prefer to receive content – and what is the way your audience likes to receive content?  They may not be the same!

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